If you, as a business owner, manager, or marketer, have yet to leverage the power of video marketing, now is the second best time to start. Google has already made video a key indicator for search engine optimization (SEO). Pages with videos not only tend to rank higher than pages with static content, they have better click-through rates as well. Besides, video marketing also gives you the means to improve customer experience.

Direct-to-consumer (D2C or DTC) brands and businesses continue to grow in the digital world. Many have even changed the very nature of relationships they build and maintain with their target audiences. While consumers now have a plethora of options, from designer wear to pet products to high-end jewelry, D2C brands need to up the ante by delivering great customer experiences if they wish to remain ahead of their competition.

We live in an age when consumers’ attention spans are on the wane and businesses need to find new and unique ways to make their products and services stand out from what the competition has to offer. While video marketing is not new, it has turned out to be a rather effective and powerful tool to reach out to target audiences from across demographics and boost customer experience. One simply needs to look at the video marketing stats for 2022 to see the growth in the world of digital videos.

If you, as a business owner, manager, or marketer, have yet to leverage the power of video marketing, now is the second best time to start. Google has already made video a key indicator for search engine optimization (SEO). Pages with videos not only tend to rank higher than pages with static content, they have better click-through rates as well. Besides, video marketing also gives you the means to improve customer experience.

Shoppable videos give businesses the ability to highlight their products and services in interactive formats. They give consumers easy means to determine if they wish to move forward with making purchases, as well as the ability to actually buy what’s on offer. This form of video shopping helps enhance customer experience and also creates a seamless journey that aids in fast-tracking the conversion funnel.

Modern-day consumers expect businesses to understand their preferences and desires, and many look forward to engagement at individual levels. From the business point of view, aiming to provide personalized experiences enables delivering customized messages, products, and offers to existing and potential customers alike. Simply put, personalization goes a long way in delivering a great customer experience.

eCommerce continues to evolve at a rapid pace, and it’s plain to see that consumers now have way more choices than they did even a decade ago. Consequently, this has caused marketing strategies to shift in more ways than one. In today’s fast-paced online marketplace, it’s important for businesses to be able to differentiate themselves from their competitors in the first few seconds. Fortunately, you may look forward to improving customer experience by giving your target audience the means to indulge in video shopping.

Do you know that Google Adwords, the world’s first online search advertising tool, was launched in the year 2000? From the first electronic transaction carried out by Michael Aldrich in 1979 and the launch of the first eCommerce business, Boston Computer Exchange, in 1982, the world of online shopping has come a long way. The evolution is fairly clear to anyone who has shopped online over the last few years, and the latest technology to take the eCommerce system by storm is video shopping.

We live in a day and age when most consumers turn online to learn about different types of products and services as well as to make purchases. While content still remains king in the world of digital marketing, its evolution over the last few years is clear. Sure, a number of people still look for the written word, but an increasing number of consumers now rely on videos. It’s not without reason that YouTube is the second most commonly used search engine, only after Google.